People like to share things. Gifts are a powerful tool for getting people motivated to share their thoughts, as well as giving them something to talk about.

People like to talk to one another about things they feel good about.

Matter is a new communication medium built around the simple idea of giving people things.

* How can this simple principle be employed to stimulate word-of-mouth conversation?
* How can these conversations and their value be accurately measured?
* Is there something, in the process of giving a physical item to someone, that can be utilised to measure word-of-mouth?
* How valuable would this process be?

Date: Thursday 25th June 2009

Speaker: Tim Milne, creator of this new medium

Host: Alex Ricketts, Media Programmes Manager, Royal Mail
Location: The Media Centre, Stukeley Street, London, WC1V 7AB
Directions: www.mmc.co.uk

Breakfast: 8.30am

Presentation: 9am – 10am
Cost: Members £20, Non-members & invited guests £25
Payment: BACS or cheque in advance or cash at the door.

To register contact Julian Ferguson on
email: julian.ferguson@womuk.org
phone: 0203 286 4145 or 07921051282

(all prices are inclusive of VAT)