WE’VE MOVED!
Posted by: julianwomuk on: September 23, 2009
Here: http://wordofmouthuk.wordpress.com/
Yep, we have a lovely new blog. It’s got all your customary WOM UK goodness, but in a simpler, slicker skin – and with much more vibrant and regular updates about our events, members, research, case studies and more.
So please join us there - and remember to update your bookmarks!
The Guardian present their new WOM research
Posted by: julianwomuk on: September 16, 2009
- In: Uncategorized
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Guardian News & Media is pleased to present a new Word of Mouth research study and communications planning tool that provides a practical framework for identifying influential people.
The Guardian have been researching influence, idea propagation and word of mouth and, building on existing theories, have:
- Developed a new way of understanding and identifying influential people
- Established what traits and abilities make one person more influential than another
- Created a framework through which to identify influencers
A key output of the research is our Word of Mouth database. With results
fused to TGI, it is a practical communications planning tool that can be
used to both identify and understand key players active in word of mouth.
Date: Wednesday 30th September 2009
Speakers: Chris Pelekanou, Sales Director
Kate Miall, Planner
Location: Guardian News & Media, Kings Place, 90 York Way, London N1 9GU
Breakfast: 8.30am
Presentation: 9am – 10am
Admission is free
To register contact Julian Ferguson on
email: julian.ferguson@womuk.org
phone: 0203 286 4145 or 079 2105 1282
web: www.womuk.net
Ridley Scott’s Purefold brings Hollywood and Web 2.0 closer together to turn online audience conversations into premium content
Posted by: julianwomuk on: July 8, 2009
- In: Espresso Briefing| Event| Uncategorized
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Purefold is one of the most exciting innovations for a decade. Conceived by Ag8, it brings together an open media franchise, combining premium quality content production, distributed storytelling and open license distribution.
Purefold solves some of the key issues facing brands and agencies today:
- How to amplify online audience conversations in a meaningful way
- How to engage with audiences in real-time
- How to bring Hollywood and Web 2.0 closer together
- How to increase adoption and distribution of content through the use of an open license
Date: Thursday 30th July 2009
Speaker: Tom Himpe, Founding Partner Ag8
Location: Grey, 77 Hatton Garden, London ECIN 8JS
Breakfast: 8.30am
Presentation: 9am-10am
Cost: Members £20, Non-members & invited guests £25
Payment: BACS or cheque in advance or cash at the door
To register contact Julian Ferguson on:
Email: julian.ferguson@womuk.org
Phone: 0203 286 4145 or 079 2105 1282
(all prices are inclusive of VAT)
A new medium designed with WOM at its core
Posted by: neoco on: June 12, 2009
- In: Espresso Briefing| Event
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People like to share things. Gifts are a powerful tool for getting people motivated to share their thoughts, as well as giving them something to talk about.
People like to talk to one another about things they feel good about.
Matter is a new communication medium built around the simple idea of giving people things.
* How can this simple principle be employed to stimulate word-of-mouth conversation?
* How can these conversations and their value be accurately measured?
* Is there something, in the process of giving a physical item to someone, that can be utilised to measure word-of-mouth?
* How valuable would this process be?
Date: Thursday 25th June 2009
Speaker: Tim Milne, creator of this new medium
Host: Alex Ricketts, Media Programmes Manager, Royal Mail
Location: The Media Centre, Stukeley Street, London, WC1V 7AB
Directions: www.mmc.co.uk
Breakfast: 8.30am
Presentation: 9am – 10am
Cost: Members £20, Non-members & invited guests £25
Payment: BACS or cheque in advance or cash at the door.
To register contact Julian Ferguson on
email: julian.ferguson@womuk.org
phone: 0203 286 4145 or 07921051282
(all prices are inclusive of VAT)
Key Trends for Riding the Wave of Social Media
Posted by: neoco on: May 11, 2009
join the debate
Here’s the info for our next Espresso Briefing Thursday 28th May 2009
Hosted by one of our key members, Nielsen.
nielsen logo
How the changing footprint of Social Media is affecting online consumption
• How the audience behaves in Social Media
• How the audience is changing
• Successful examples of brands utilizing Social Media
Date:Thursday 28th May 2009
Location: One Alfred Place, London WC1E 7EB
Time: 8:30am – 10.00am
Cost: Members £20, Non-members & invited guests £25
Payment: BACS or cheque in advance or cash at the door.
To register contact Julian Ferguson on
email: Julian.Ferguson@womuk.org
phone: 0203 286 4145
WOMUK Member list
Posted by: neoco on: May 10, 2009
WOMUK member logo
Here’s a list of all current WOMUK members so you have the resources for your next Word of Mouth campaign – even if it is just a query we are happy to help. Direct contact details are on the accompanying PDF.
Word of Mouth UK Association Members list
Contact Company Website
Alex Ricketts Royal Mail www.royalmail.com
Ivan Palmer Wildfire Company www.wildfirecompany.com
Alan Parker Golin Harris www.golinharris.com
Richard Moss Good Relations www.goodrelations.co.uk
Molly Flatt 1000 heads www.1000heads.com
Benn Achilleas Neoco www.neoco.com
Bryn Bazzard Quocom www.quocom.biz
Graham Goodkind Frank PR www.frankpr.it
Andrew Needham Face Group www.facegroup.co.uk
Andy Crysell Crowd DNA www.crowdDNA.com
Naomi Garrathy Headstream PR www.headstreampr.com
Mark Rogers Market Sentinel www.marketsentinel.com
Brad Little Nielsen On Line www.nielsen.com
Jack Marshall Incisive Media www.incisivemedia.com
Matthew Coombs WARC www.warc.com
David Terrar Creative Coffee Club www.creativecoffeeclub.com
Gordon Glenister BPMA www.bpma.co.uk
Prof Robert East Kingston University http://bustech2.kingston.ac.uk
Tim Human Crossborder Group www.crossbordergroup.com
Nick Deakin Inter www.inter.co.uk
Kate Hamilton Gravity www.gravity-insight.com
Stephen Phillips Spring Research www.springresearch.co.uk
Steve Barton Advokator www.stevebarton.net
Charlie Osmond FreshNetworks www.freshnetworks.com
Alex Giorgi Freedata Labs www.freedatalabs.com
Stuart Bruce Wolfstar Consultancy www.wolfstarconsultancy.com
Andre McGarrigle Guardian www.guardian.co.uk
Graham Hansell Sitelynx www.sitelynx.com
Julia Hutchinson APA www.apa.co.uk
Marina Palomba IPA www.ipa.co.uk
Nick Johnson Osborne Clarke www.osborneclarke.com
Atheer Al-salim Porter Novelli www.porternovelli.com
Dan Thwaites HS&P www.hicklinslade.com
Grant Leboff Intelligent Sales Club www.intelligentsalesclub.com
Katy McEvoy Maynard Malone www.maynardmalone.com
Adrian Johnson umpf www.umpf.co.uk
Megan Gillespie BzzAgent www.bzzagent.co.uk
Rob Jenkins Know www.knowmoreabout.us
Fleur Hicks Duarte Pass it on Media www.passitonmedia.co.uk
Tara Jackson Siren PR www.sirenpr.co.uk
Graham Hansell Sitelynx www.sitelynx.com
Joseph Videan Syracuse University www.syr.edu
Mike Riddle Insite Asset Management http://www.insiteam.co.uk
Hamish Priest OgilvyOne www.ogilvy.com
Full access to our WOMMA USA resources library
Posted by: neoco on: May 6, 2009
check out the massive WOMMA cast study section
WOMMA is the US version of WOMUK.
Word of mouth marketing encompasses an amazing diversity of techniques to get people talking. Whatever the ultimate goal of a marketing initiative, there’s sure to be a word of mouth technique that fits.
WOMMA’s Case Study Library is a “how-to” resource intended to help you gain a better understanding of the different types of word of mouth marketing that exist, as well as how to put them to work for you. We’re showcasing the best work from the best marketers, giving the people who create noteworthy word of mouth campaigns the recognition they deserve and providing an educational tool for those who want to learn a little more about this thing called “WOM.”
WOMUK basic guide to Word of Mouth
Posted by: neoco on: May 5, 2009
Nielsen’s report on Social Networking’s New Global Footprint
Posted by: neoco on: May 5, 2009
Nielsen report cover
Here’s a great FREE download resource for you – a 16 page report on Social Networking’s New Global Footprint.
Download it here Global Faces and Networked Places – A Nielsen Report on Social Networkings New Global Footprint
Thanks to Alex Burmaster – follow him on Twitter http://twitter.com/NetNuggets
Next Espresso Briefing: The Brand Race Quadrant
Posted by: neoco on: April 14, 2009
WOM UK espresso
REMINDER The next Espresso Briefing takes place on 21st April and is hosted by Freedata Labs, one of our European members. Alex Giorgi and Valeria Severini will present: Gauging your popularity against the competition: The Brand Race Quadrant®
The web is a constantly shifting stream of data and information. Freedata Labs have developed a web monitoring tool for analysing and extracting information from Web 2.0 data flows: The Brand Race Quadrant®.
You can register for this here
For your diary you might like to note the next briefing on 27th May – Tim Milne of Matter Box re: Creating a medium that gets talked about – the Matter Box case study.
Only members can host these briefings but if you think that there is a subject that should be aired, please let us know. If you have any questions about the Association or any of the Espresso Briefings, please call Julian on 020 3286 4145 or Julian.Ferguson@womuk.org
Regards Steve Barton, President
