Archive for the ‘Uncategorized’ Category
WE’VE MOVED!
Posted by: julianwomuk on: September 23, 2009
Here: http://wordofmouthuk.wordpress.com/
Yep, we have a lovely new blog. It’s got all your customary WOM UK goodness, but in a simpler, slicker skin – and with much more vibrant and regular updates about our events, members, research, case studies and more.
So please join us there - and remember to update your bookmarks!
The Guardian present their new WOM research
Posted by: julianwomuk on: September 16, 2009
- In: Uncategorized
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Guardian News & Media is pleased to present a new Word of Mouth research study and communications planning tool that provides a practical framework for identifying influential people.
The Guardian have been researching influence, idea propagation and word of mouth and, building on existing theories, have:
- Developed a new way of understanding and identifying influential people
- Established what [...]
Ridley Scott’s Purefold brings Hollywood and Web 2.0 closer together to turn online audience conversations into premium content
Posted by: julianwomuk on: July 8, 2009
- In: Espresso Briefing| Event| Uncategorized
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Purefold is one of the most exciting innovations for a decade. Conceived by Ag8, it brings together an open media franchise, combining premium quality content production, distributed storytelling and open license distribution.
Purefold solves some of the key issues facing brands and agencies today:
How to amplify online audience conversations in a meaningful way
How to engage with [...]
