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	<title>The Word of Mouth UK Marketing Association</title>
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		<title>The Word of Mouth UK Marketing Association</title>
		<link>http://ukwom.wordpress.com</link>
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			<item>
		<title>WE&#8217;VE MOVED!</title>
		<link>http://ukwom.wordpress.com/2009/09/23/weve-moved-go-to-womuk-net/</link>
		<comments>http://ukwom.wordpress.com/2009/09/23/weve-moved-go-to-womuk-net/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 10:01:48 +0000</pubDate>
		<dc:creator>julianwomuk</dc:creator>
				<category><![CDATA[Espresso Briefing]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Library]]></category>
		<category><![CDATA[Member]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://ukwom.wordpress.com/?p=159</guid>
		<description><![CDATA[Here: http://wordofmouthuk.wordpress.com/
Yep, we have a lovely new blog. It&#8217;s got all your customary WOM UK goodness, but in a simpler, slicker skin &#8211; and with much more vibrant and regular updates about our events, members, research, case studies and more.
So please join us there - and remember to update your bookmarks!
       [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ukwom.wordpress.com&blog=6927465&post=159&subd=ukwom&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ukwom.wordpress.com/2009/09/23/weve-moved-go-to-womuk-net/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>The Guardian present their new WOM research</title>
		<link>http://ukwom.wordpress.com/2009/09/16/165/</link>
		<comments>http://ukwom.wordpress.com/2009/09/16/165/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 07:21:26 +0000</pubDate>
		<dc:creator>julianwomuk</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ukwom.wordpress.com/?p=165</guid>
		<description><![CDATA[Guardian News &#38; Media is pleased to present a new Word of Mouth research study and communications planning tool that provides a practical framework for identifying influential people.
The Guardian have been researching influence, idea propagation and word of mouth and, building on existing theories, have:
- Developed a new way of understanding and identifying influential people
- Established what [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ukwom.wordpress.com&blog=6927465&post=165&subd=ukwom&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ukwom.wordpress.com/2009/09/16/165/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Ridley Scott&#8217;s Purefold brings Hollywood and Web 2.0 closer together to turn online audience conversations into premium content</title>
		<link>http://ukwom.wordpress.com/2009/07/08/ridley-scotts-purefold-brings-hollywood-and-web-2-0-closer-together-to-turn-online-audience-conversations-into-premium-content/</link>
		<comments>http://ukwom.wordpress.com/2009/07/08/ridley-scotts-purefold-brings-hollywood-and-web-2-0-closer-together-to-turn-online-audience-conversations-into-premium-content/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 16:00:27 +0000</pubDate>
		<dc:creator>julianwomuk</dc:creator>
				<category><![CDATA[Espresso Briefing]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ukwom.wordpress.com/?p=136</guid>
		<description><![CDATA[
 
 
 
 
 
 
Purefold is one of the most exciting innovations for a decade. Conceived by Ag8, it brings together an open media franchise, combining premium quality content production, distributed storytelling and open license distribution.
Purefold solves some of the key issues facing brands and agencies today:

How to amplify online audience conversations in a meaningful way
How to engage with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ukwom.wordpress.com&blog=6927465&post=136&subd=ukwom&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ukwom.wordpress.com/2009/07/08/ridley-scotts-purefold-brings-hollywood-and-web-2-0-closer-together-to-turn-online-audience-conversations-into-premium-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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	</item>
		<item>
		<title>A new medium designed with WOM at its core</title>
		<link>http://ukwom.wordpress.com/2009/06/12/a-new-medium-designed-with-wom-at-its-core/</link>
		<comments>http://ukwom.wordpress.com/2009/06/12/a-new-medium-designed-with-wom-at-its-core/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 09:27:42 +0000</pubDate>
		<dc:creator>neoco</dc:creator>
				<category><![CDATA[Espresso Briefing]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Alex Ricketts]]></category>
		<category><![CDATA[DM]]></category>
		<category><![CDATA[Media Centre]]></category>
		<category><![CDATA[medium]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[post]]></category>
		<category><![CDATA[Royal]]></category>
		<category><![CDATA[Royal Mail]]></category>
		<category><![CDATA[Tim Milne]]></category>

		<guid isPermaLink="false">http://ukwom.wordpress.com/?p=130</guid>
		<description><![CDATA[Matter is a new communication medium built around the simple idea of giving people things. Find out more at the next Espresso briefing from WOMUK<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ukwom.wordpress.com&blog=6927465&post=130&subd=ukwom&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ukwom.wordpress.com/2009/06/12/a-new-medium-designed-with-wom-at-its-core/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">neoco</media:title>
		</media:content>

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	</item>
		<item>
		<title>Key Trends for Riding the Wave of Social Media</title>
		<link>http://ukwom.wordpress.com/2009/05/11/key-trends-for-riding-the-wave-of-social-media/</link>
		<comments>http://ukwom.wordpress.com/2009/05/11/key-trends-for-riding-the-wave-of-social-media/#comments</comments>
		<pubDate>Mon, 11 May 2009 09:42:07 +0000</pubDate>
		<dc:creator>neoco</dc:creator>
				<category><![CDATA[Espresso Briefing]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[espresso]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[may]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://ukwom.wordpress.com/?p=84</guid>
		<description><![CDATA[
Here&#8217;s the info for our next Espresso Briefing Thursday 28th May 2009
Hosted by one of our key members, Nielsen.
How the changing footprint of Social Media is affecting online consumption
•          How the audience behaves in Social Media
•          How the audience is changing
•          Successful examples of brands utilizing Social Media
Date:Thursday 28th May 2009
Location: One Alfred Place, London [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ukwom.wordpress.com&blog=6927465&post=84&subd=ukwom&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ukwom.wordpress.com/2009/05/11/key-trends-for-riding-the-wave-of-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">neoco</media:title>
		</media:content>

		<media:content url="http://ukwom.files.wordpress.com/2009/05/temp.jpg" medium="image">
			<media:title type="html">join the debate</media:title>
		</media:content>

		<media:content url="http://ukwom.files.wordpress.com/2009/05/20071205_nielsen_logo_18.jpg" medium="image">
			<media:title type="html">nielsen logo</media:title>
		</media:content>
	</item>
		<item>
		<title>WOMUK Member list</title>
		<link>http://ukwom.wordpress.com/2009/05/10/womuk-member-list/</link>
		<comments>http://ukwom.wordpress.com/2009/05/10/womuk-member-list/#comments</comments>
		<pubDate>Sun, 10 May 2009 11:23:18 +0000</pubDate>
		<dc:creator>neoco</dc:creator>
				<category><![CDATA[Member]]></category>
		<category><![CDATA[1000 heads]]></category>
		<category><![CDATA[advokator]]></category>
		<category><![CDATA[APA]]></category>
		<category><![CDATA[BPMA]]></category>
		<category><![CDATA[bzzagent]]></category>
		<category><![CDATA[creative coffee club]]></category>
		<category><![CDATA[crossborder group]]></category>
		<category><![CDATA[crowd DNA]]></category>
		<category><![CDATA[dubit]]></category>
		<category><![CDATA[face group]]></category>
		<category><![CDATA[frank pr]]></category>
		<category><![CDATA[Freedata Labs]]></category>
		<category><![CDATA[fresh networks]]></category>
		<category><![CDATA[golin harris]]></category>
		<category><![CDATA[gravity]]></category>
		<category><![CDATA[guardian]]></category>
		<category><![CDATA[headstream PR]]></category>
		<category><![CDATA[HS&P]]></category>
		<category><![CDATA[incisive media]]></category>
		<category><![CDATA[insite asset management]]></category>
		<category><![CDATA[intelligent sales club]]></category>
		<category><![CDATA[inter]]></category>
		<category><![CDATA[IPA]]></category>
		<category><![CDATA[kingson university]]></category>
		<category><![CDATA[know]]></category>
		<category><![CDATA[market sentinel]]></category>
		<category><![CDATA[maynard malone]]></category>
		<category><![CDATA[neoco]]></category>
		<category><![CDATA[nielsen on line]]></category>
		<category><![CDATA[Ogilvy & Mather]]></category>
		<category><![CDATA[osborne clarke]]></category>
		<category><![CDATA[pass it on]]></category>
		<category><![CDATA[porter novelli]]></category>
		<category><![CDATA[quaocom]]></category>
		<category><![CDATA[Royal Mail]]></category>
		<category><![CDATA[siren pr]]></category>
		<category><![CDATA[sitelynx]]></category>
		<category><![CDATA[spring research]]></category>
		<category><![CDATA[syracuse university]]></category>
		<category><![CDATA[umpf]]></category>
		<category><![CDATA[WARC]]></category>
		<category><![CDATA[wildfire]]></category>

		<guid isPermaLink="false">http://ukwom.wordpress.com/?p=120</guid>
		<description><![CDATA[List of WOMUK members and contact details for your next Word of Mouth campaign.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ukwom.wordpress.com&blog=6927465&post=120&subd=ukwom&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ukwom.wordpress.com/2009/05/10/womuk-member-list/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6339398c3867665cd845257c29eeefb4?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">neoco</media:title>
		</media:content>

		<media:content url="../files/2009/05/member.jpg" medium="image">
			<media:title type="html">WOMUK member logo</media:title>
		</media:content>
	</item>
		<item>
		<title>Full access to our WOMMA USA resources library</title>
		<link>http://ukwom.wordpress.com/2009/05/06/full-access-to-our-womma-usa-resources-library/</link>
		<comments>http://ukwom.wordpress.com/2009/05/06/full-access-to-our-womma-usa-resources-library/#comments</comments>
		<pubDate>Wed, 06 May 2009 16:33:46 +0000</pubDate>
		<dc:creator>neoco</dc:creator>
				<category><![CDATA[Library]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[case studies]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[US]]></category>
		<category><![CDATA[WOMMA]]></category>

		<guid isPermaLink="false">http://ukwom.wordpress.com/?p=102</guid>
		<description><![CDATA[WOMMA is the US version of WOMUK.
Word of mouth marketing encompasses an amazing diversity of techniques to get people talking. Whatever the ultimate goal of a marketing initiative, there&#8217;s sure to be a word of mouth technique that fits.
WOMMA&#8217;s Case Study Library is a &#8220;how-to&#8221; resource intended to help you gain a better understanding of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ukwom.wordpress.com&blog=6927465&post=102&subd=ukwom&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ukwom.wordpress.com/2009/05/06/full-access-to-our-womma-usa-resources-library/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6339398c3867665cd845257c29eeefb4?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">neoco</media:title>
		</media:content>

		<media:content url="http://ukwom.files.wordpress.com/2009/05/picture-1.png" medium="image">
			<media:title type="html">check out the massive WOMMA cast study section</media:title>
		</media:content>
	</item>
		<item>
		<title>WOMUK basic guide to Word of Mouth</title>
		<link>http://ukwom.wordpress.com/2009/05/05/womuk-basic-guide-to-word-of-mouth/</link>
		<comments>http://ukwom.wordpress.com/2009/05/05/womuk-basic-guide-to-word-of-mouth/#comments</comments>
		<pubDate>Tue, 05 May 2009 16:32:20 +0000</pubDate>
		<dc:creator>neoco</dc:creator>
				<category><![CDATA[Library]]></category>
		<category><![CDATA[basic]]></category>
		<category><![CDATA[download]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[guide]]></category>
		<category><![CDATA[WOM 101]]></category>
		<category><![CDATA[Word of mouth]]></category>

		<guid isPermaLink="false">http://ukwom.wordpress.com/?p=80</guid>
		<description><![CDATA[Download our FREE guide to Word of Mouth with our WOM 101 guide.
wom101guide
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ukwom.wordpress.com&blog=6927465&post=80&subd=ukwom&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ukwom.wordpress.com/2009/05/05/womuk-basic-guide-to-word-of-mouth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6339398c3867665cd845257c29eeefb4?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">neoco</media:title>
		</media:content>

		<media:content url="http://ukwom.files.wordpress.com/2009/05/picture-5.png" medium="image">
			<media:title type="html">WOM 101 guide</media:title>
		</media:content>
	</item>
		<item>
		<title>Nielsen’s report on Social Networking’s New Global Footprint</title>
		<link>http://ukwom.wordpress.com/2009/05/05/nielsen%e2%80%99s-report-on-social-networking%e2%80%99s-new-global-footprint/</link>
		<comments>http://ukwom.wordpress.com/2009/05/05/nielsen%e2%80%99s-report-on-social-networking%e2%80%99s-new-global-footprint/#comments</comments>
		<pubDate>Tue, 05 May 2009 16:03:30 +0000</pubDate>
		<dc:creator>neoco</dc:creator>
				<category><![CDATA[Library]]></category>
		<category><![CDATA[Alex Burmaster]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[global footprint]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[report]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://ukwom.wordpress.com/?p=73</guid>
		<description><![CDATA[Here&#8217;s a great FREE download resource for you &#8211; a 16 page report on Social Networking&#8217;s New Global Footprint.
Download it here Global Faces and Networked Places &#8211; A Nielsen Report on Social Networkings New Global Footprint
Thanks to Alex Burmaster &#8211; follow him on Twitter http://twitter.com/NetNuggets
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ukwom.wordpress.com&blog=6927465&post=73&subd=ukwom&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ukwom.wordpress.com/2009/05/05/nielsen%e2%80%99s-report-on-social-networking%e2%80%99s-new-global-footprint/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6339398c3867665cd845257c29eeefb4?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">neoco</media:title>
		</media:content>

		<media:content url="http://ukwom.files.wordpress.com/2009/05/picture-4.png?w=300" medium="image">
			<media:title type="html">nielsen report cover</media:title>
		</media:content>
	</item>
		<item>
		<title>Next Espresso Briefing: The Brand Race Quadrant</title>
		<link>http://ukwom.wordpress.com/2009/04/14/next-espresso-briefing-the-brand-race-quadrant/</link>
		<comments>http://ukwom.wordpress.com/2009/04/14/next-espresso-briefing-the-brand-race-quadrant/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 21:36:59 +0000</pubDate>
		<dc:creator>neoco</dc:creator>
				<category><![CDATA[Espresso Briefing]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Alex Giorgi]]></category>
		<category><![CDATA[Brand Race Quadrant]]></category>
		<category><![CDATA[es]]></category>
		<category><![CDATA[esp]]></category>
		<category><![CDATA[espresso]]></category>
		<category><![CDATA[Expresso]]></category>
		<category><![CDATA[Freedata Labs]]></category>
		<category><![CDATA[Tim Milne]]></category>
		<category><![CDATA[Valeria Severini]]></category>

		<guid isPermaLink="false">http://ukwom.wordpress.com/?p=68</guid>
		<description><![CDATA[REMINDER  The next Espresso Briefing takes place on 21st April and is hosted by Freedata Labs, one of our European members. Alex Giorgi and Valeria Severini will present:   Gauging your popularity against the competition: The Brand Race Quadrant®
The web is a constantly shifting stream of data and information. Freedata Labs have developed [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ukwom.wordpress.com&blog=6927465&post=68&subd=ukwom&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ukwom.wordpress.com/2009/04/14/next-espresso-briefing-the-brand-race-quadrant/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6339398c3867665cd845257c29eeefb4?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">neoco</media:title>
		</media:content>

		<media:content url="http://ukwom.files.wordpress.com/2009/04/espresso_vivace.jpg" medium="image">
			<media:title type="html">WOM UK espresso</media:title>
		</media:content>
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